Maximize Revenue, Minimize Costs.
Expert strategies to boost direct bookings and optimize distribution channels.
About HRA
Our Legacy
The hotel industry has undergone one of the most dramatic shifts in distribution in modern business.
Twenty-five years ago, most hotel reservations came directly to the property. Guests called the front desk, booked through a brand website, or worked with travel agents who had long-standing relationships with hotels.
Then the internet changed everything.
Online travel agencies built massive marketplaces that made it easier for travelers to compare hotels and book instantly. These platforms brought enormous visibility and demand to the industry—but they also fundamentally changed how hotels acquire guests.
Over time, many hotels found themselves relying heavily on third-party distribution channels that came with increasingly high commission costs and less control over the guest relationship.
Hotel Revenue Advisors was founded to help hotels navigate this reality.
Our founder, Cody Hoyer, has spent his career at the intersection of hospitality, technology, and hotel distribution.
Cody began his career working within the hotel industry before joining major online travel agencies where he worked directly with hotels across the country to help them grow revenue and improve their visibility on OTA platforms. From inside the OTA ecosystem, he saw firsthand how distribution strategies were evolving—and how many hotels were gradually losing control of their most valuable asset: the direct relationship with their guests.
At the same time, he also saw something else.
Many hotels were leaving significant direct revenue on the table—not because travelers didn’t want to book direct, but because hotel websites, booking engines, and digital content were not structured in ways that made it easy or compelling for guests to do so.
That realization became the foundation for Hotel Revenue Advisors.
Today, we work with independent hotels and management groups to help them optimize their direct booking channels, digital merchandising, and distribution strategies so they can capture the guests who are already looking for them.
The industry is now entering its next major shift.
AI-powered travel planning, conversational search, and machine-readable hotel content are changing how travelers discover and evaluate hotels online. These technologies rely on structured information and clear product differentiation in ways that many hotel websites were never originally designed to support.
Hotels that adapt to this shift will gain an advantage in how they appear in the next generation of travel discovery platforms.
Hotels that do not may find themselves increasingly dependent on third-party intermediaries.
Hotel Revenue Advisors exists to help properties prepare for this new landscape—by strengthening the channels they control most: their own websites and booking engines.
Because when a guest books directly with a hotel, everyone wins.
The guest receives the most accurate information and a stronger connection to the property.
And the hotel retains the revenue, the relationship, and the ability to create a better experience.
Hotels choose to work with us because we provide:
Practical, Revenue-Focused Recommendations
Our approach is grounded in operational reality. We focus on improvements that can increase direct bookings and reduce unnecessary distribution costs.
A Deep Understanding of Hotel Distribution
We analyze how hotels appear across websites, booking engines, OTAs, and emerging AI-driven search platforms to ensure properties are positioned effectively wherever travelers are searching.
Hands-On Experience Across the Industry
Our work is informed by experience on both sides of the distribution equation—within hotels and within the OTA ecosystem.
A Focus on Long-Term Direct Channel Strength
We help hotels build sustainable strategies that strengthen their direct booking channels while maintaining healthy relationships with third-party distribution partners.
What Makes Our Perspective Different
Most hotel consultants come from either the hotel side or the technology side of the industry.
Hotel Revenue Advisors brings a perspective shaped by both.
Founder Cody Hoyer has worked within hotels as well as inside the online travel agency ecosystem, partnering directly with hotel operators, ownership groups, and management companies to grow revenue through digital channels.
This experience provides a rare understanding of:
• How OTA marketplaces evaluate and rank hotels
• How distribution contracts and commission structures evolve
• How travelers actually shop for hotels online
• Where hotels unintentionally lose direct bookings during the digital journey
It also provides insight into something many hotels struggle to see clearly:
Where the balance between OTA distribution and direct bookings can be improved.
Hotel Revenue Advisors helps properties understand how their hotel is positioned across the modern travel landscape—and how small improvements in website structure, booking flow, content clarity, and digital merchandising can significantly increase direct booking performance.
Let’s Take a Look at Your Hotel
Every property has untapped opportunities in its digital booking experience.
If you're curious how your hotel performs across direct booking channels, OTA distribution, and emerging AI-driven search, we would be happy to review your current setup.
Schedule a conversation and we can walk through what we see.
Our Expertise
Hotels today face a rapidly changing distribution landscape. AI-driven search, evolving traveler behavior, and rising OTA costs are reshaping how guests discover and book hotels.
Hotel Revenue Advisors helps independent hotels and management groups optimize their direct booking channels, improve conversion, and regain control of their distribution strategy.
With experience on both the hotel side and inside the major OTAs, we provide practical, hands-on guidance designed to increase direct bookings and reduce unnecessary commission costs.
Direct Booking Optimization
Many hotel websites unintentionally create friction in the booking process. Small improvements can dramatically increase conversion rates.
We analyze your website and booking engine from the perspective of today’s traveler and modern search technology.
Our audit includes:
• Booking engine usability and conversion flow
• Room category clarity and differentiation
• Attribute-based selling (balconies, views, fireplaces, etc.)
• Photo quality and merchandising of rooms
• Rate plan structure and display order
• Policies, amenities, and guest information clarity
The result is a set of specific improvements designed to turn more website visitors into confirmed bookings.
AI & Machine-Readable Distribution
Travel planning is increasingly happening through AI agents and conversational search tools rather than traditional search engines.
These systems rely on structured data and clearly defined product attributes to recommend hotels to travelers.
Hotel Revenue Advisors helps properties prepare their digital presence for this shift by improving:
• Machine-readable room attributes
• Structured content for AI search visibility
• Schema and data clarity for rooms and amenities
• Content that AI agents can interpret and recommend
The goal is to ensure your hotel can be correctly understood and surfaced by AI-driven travel planning tools.
OTA & Distribution Strategy
OTAs remain a critical part of hotel distribution, but many hotels struggle to balance OTA visibility with direct bookings.
With years of experience working directly with major OTAs, we help hotels develop smarter distribution strategies that improve profitability.
Services include:
• OTA contract and commission analysis
• Channel mix optimization
• Rate parity and pricing strategy review
• OTA merchandising and listing optimization
• Distribution strategy consulting
Our focus is helping hotels use OTAs strategically while strengthening their direct channels.
Booking Engine & Website Audits
Your booking engine is your most important revenue platform.
We conduct detailed audits of both the website experience and booking flow, identifying the issues that prevent travelers from completing bookings.
Our audit reviews:
• Booking engine UX and conversion barriers
• Mobile booking experience
• Rate plan presentation and pricing psychology
• Content gaps in the booking journey
• Missing guest reassurance signals
Hotels receive a detailed action plan outlining specific changes that can increase direct revenue.
Competitive Market Analysis
Understanding how your property is positioned against competitors is critical to capturing your fair share of demand.
We analyze your market presence across:
• Hotel websites and booking engines
• OTA listings and positioning
• Pricing and rate structures
• Room merchandising and content quality
This allows hotels to identify opportunities where competitors are capturing demand that could be yours.
Direct Channel Revenue Strategy
Many hotels focus heavily on revenue management but underinvest in the performance of their direct channels.
We help hotels build a holistic direct revenue strategy that includes:
• Website merchandising
• Booking engine optimization
• Direct-only offers and packages
• Conversion improvement strategies
• Guest confidence and trust signals
The objective is simple: increase the percentage of guests who choose to book directly.
Who We Work With
Hotel Revenue Advisors works with:
• Independent hotels
• Boutique hotels
• Lifestyle properties
• Hotel management companies
• Select-service and full-service properties
Our services are designed for hotels that want to modernize their distribution strategy and maximize direct bookings.
Get in Touch
Partner with Industry Experts
Book a consultation call.
Hotel Revenue Advisors (HRA)
New York, N.Y., USA
Call: (929) 336-1243 | Email: info@hotelrevenueadvisors.com
