About Hotel Revenue Advisors
Our History
A History of Excellence in Hospitality Consulting
2002: Launching a Passion for Hospitality
Our journey began in 2002 with the Cartwright Hotel Union Square, where we honed our skills in sales and marketing within the dynamic hospitality industry. This early experience instilled a deep passion for helping hotels thrive.
Building Expertise Across All Avenues
Over the next few years, we held leadership positions at various esteemed establishments, including Kimpton Hotels & Restaurants, Pan Pacific Hotels Group, Larkspur Hotels & Restaurants, and YOTEL. These experiences provided a comprehensive understanding of hotel operations, from corporate and entertainment sales to revenue management and opening new hotels.
A Turning Point: Revenue Strategies and Distribution Channels
In 2007, we took a pivotal step by working as a Revenue Consultant for Dolphin Bay Resort & Spa. This role allowed us to delve deeper into revenue generation strategies and explore new distribution channels. This focus on maximizing revenue opportunities for hotels would become a cornerstone of our consulting services.
A Decade of Innovation and Growth
Following this, we embarked on a successful career path in sales and management within the online travel and technology sectors. Working for Expedia, Cendyn, Booking.com, and various hospitality software companies provided invaluable insights into the ever-evolving landscape of travel distribution and connectivity. We honed our expertise in areas like Property Management Systems (PMS) integrations, online travel agents (OTAs), and distribution channel management.
The Present: Putting Expertise to Work for You
In 2024, we established our consulting firm, leveraging the extensive knowledge and experience accumulated over the past two decades. We understand the challenges faced by hotels in today's competitive market and are passionate about helping them navigate the complexities of distribution, revenue management, and technology adoption.
This is just the beginning of our story. We are committed to continuous learning and innovation, ensuring we remain at the forefront of the hospitality industry to deliver exceptional value to our clients.
Our Services
AI-Readiness & Attribute Auditing
The Goal: Ensure your hotel's unique features are "visible" to AI agents and search filters.
Most hotel websites hide their best assets in a photo gallery or a text block. We ensure those attributes (balconies, fireplaces, specific views) are technically mapped within your Central Reservation System (CRS) and Internet Booking Engine (IBE).
- Audit: Evaluation of room-level attribute mapping.
- Gap Analysis: Identifying where your website promises an experience that your booking engine can't "verify" for an AI agent.
- UCP Optimization: Preparing your tech stack for Google’s Universal Commerce Protocol to ensure seamless, attribute-rich checkouts.
Cross-Channel Content Parity
The Goal: Eliminate "Content Leakage" and build guest trust through consistency.
Inconsistency across OTAs, Wholesalers, and your direct site doesn't just confuse guests—it confuses AI. We synchronize your descriptive and visual content across the entire distribution landscape.
- Visual Parity: Ensuring the room image on Booking.com matches the specific room type in your IBE.
- Descriptive Alignment: Standardizing amenities and policies across all third-party channels.
- Wholesale Cleanup: Auditing static content on wholesale platforms to prevent outdated information from polluting the ecosystem.
Direct Channel "Stickiness" Optimization
The Goal: Outperform the OTAs on the direct booking stage.
Google and AI agents prefer to drive traffic to the direct brand site—but only if that site is "sticky." We optimize your booking flow to make it clearer and more intuitive than the OTAs.
- IBE Conversion Mapping: Moving features from "Information Tabs" into the actual booking path.
- Searchable Inventory: Configuring your system so that specific guest needs (e.g., "Ocean View + Fireplace") are immediately filterable and bookable.
Profit Maximization: Reducing reliance on high-commission OTAs by making your direct site the most reliable source of truth.
Contact Us
Better yet, see us in person!
Ready to chat with us? Have a question about our services? We'll be happy to help!
Hotel Revenue Advisors (HRA)
New York, N.Y., USA
